Instagram Marketing: Why You Should Get on Board
According to Hootsuite, there are currently more than 25 million business profiles on Instagram. So what does that mean for entrepreneurs and business owners everywhere? If you don’t have an Instagram account for your business (that you actively use) you’re way behind on the times. Still need more convincing? Grant Cardone agrees that Instagram is absolutely essential when attempting to expand your business. Here’s why you need to get on board:
Over 1/8 of the planet uses Instagram
Off the top of your head, can you think of any other program that 1/8 of the planet uses? Probably not. Instagram is wildly popular right now, and it’s only continuing to grow. Currently, Instagram has over 1 billion monthly users and 500 million daily users. In the United States alone, there are 110 million users. Plus, making an Instagram profile (and posting on it) is absolutely free! Why wouldn’t you take advantage of that opportunity?
Instagram users come from all backgrounds
Did you know that 72% of American teens use Instagram? Don’t let that number mislead you, though – Instagram isn’t just for young people without an income. 60% of Americans who make $100K+ annually use Instagram regularly, too. Additionally, Instagram is popular in other countries as well: Brazil, for example, has 70 million users. With the potential for such a wide audience, it’s the perfect platform for any business regardless of your goals or products.
Engagement is high
Other social media platforms such as Facebook and Twitter might have been around for much longer, but when it comes to engagement rates (the percentage of people that like, comment, or otherwise interact with your posts), Instagram is a clear winner. Instagram has a 2.2% interaction rate, while Facebook’s is only 0.22%. With more people ready to actually interact with your posts than any other form of social media, Instagram is a must for businesses.
Users like to interact with businesses
Feeling doubtful that users will actually be interested in your business profile on Instagram? You shouldn’t be. 80% of Instagram users follow at least one business already. And the majority of them aren’t just following businesses for fun: 60% of Instagram users seek out and discover new products on Instagram. That’s 600+ million people willing and ready to spend money on your business!
Your competition is doing it
If Instagram still hasn’t won you over, you should know that it’s won over your competitors: 71% of U.S. businesses currently have profiles. If you don’t have Instagram at this point, it’s safe to say you’ve probably lost a significant amount of sales to your competitors. After all, there are more 25 million business profiles out there right now! Why wouldn’t you want to be one of them?
Using Instagram to market your business is more important now than ever before, but social media is always changing. If you want to stay up to date on those changes and trends and learn more about marketing your business in general, sign up for a 10X event now.